Toyota Prius

Starting MSRP $23,770*

Toyota Prius

The original hybrid car, the Toyota Prius has more than just efficiency going for it. For every impromptu adventure, this small car offers plenty of space to hold your gear. Need room for bikes, snowboards, and more? Just equip some cargo cross bars and let the roof share the load. Plus, with newly available AWD-e, the Prius can conquer any rain, snow, or dirt in your way. Slide into the driver’s seat and enhance your next expedition.


  • Premium Convenience Package

    XLE / Limited

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    Let the skies above inspire you with a power tilt/slide moonroof with a sliding sunshade. Enjoy the look of 15-inch alloy wheels, too.

  • Advanced Technology Package

    $1,315 / $800
    XLE / XLE AWD-e

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    Keep yourself informed with a Head-Up Display, and stay in-the-know about fuel efficiency with the Hybrid System Indicator. An Adaptive Front-Lighting System will turn your headlights with the steering wheel to give you a sneak peek around corners.

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Miles Per Gallon*

54 City
50 Hwy


passenger count

Technical Specs

The secret to the fuel economy in the Prius is the efficient powertrain. A 1.8-liter 4-cylinder engine works with an electric motor to produce 121 net horsepower. Deliver all that power to the wheels with the gearless eCVT. If you’re really feeling adventurous, enjoy more grip on the roads and try AWD-e on for size.


The Prius comes equipped with all the safety features you’d ever need. Toyota Safety Sense™ P includes technologies like Dynamic Radar Cruise Control to help you keep pace with traffic ahead. Automatic High Beams are a nice touch, too.


  • Adaptive Front-Lighting System
  • ECO, EV, and Power Modes
  • Head-Up Display
  • Qi-Compatible Wireless Charging


Sometimes, without warning, you need to escape the daily grind and venture somewhere new. When the urge to adventure hits, the Toyota Prius has your back. The hatch in back opens to reveal 27.4 cubic feet of cargo space behind the rear seats. You can store all your luggage and abscond on adventure. Standard 60/40 split fold-down rear seats make it easy to accommodate even more gear—up to 65.5 cubic feet of it, in fact. Pack your things and seek out those hidden gems in the Prius.


Picture may not represent actual vehicle. MSRP varies based on Trim levels and options. See dealer for in-stock inventory and actual selling price. With approved credit plus tax, title and license fees. Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-package/condition and other factors. Advertised price does not include $149 dealer doc fee. Prices subject to change without notice. See dealer for details.